Consumers, technology, populations, and politics are moving on a global scale, upsetting traditional marketing approaches whilst creating new opportunities for cut-through.

Combined with today’s competitive pressures, CMOs are having to place greater demands on their brands to create meaning, guide strategy and boost prosperity.

Designing strong brand identities, engaging across generations and personalising brand narratives have become essential in creating a unique advantage.

How are CMOs exploring & nourishing the relationship between a product and customer? How are they delivering the promise of a brand? How can the brand exert its influence across varied and dynamic platforms?

Celebrating its 4th year the Brand Forum is the most senior gathering of CMOs and brand marketing professionals in Australia.

Gathering executives from leading local and international brands, this event is the ideal platform from which to formulate strategies to successfully overcome the challenges of the future and enhance business performance today.

Why attend?

This event features an ambitious, case-study driven agenda with over 40 frontline perspectives from the highest levels of brand marketing in Australia. In a closed, invitation-only format, delegates will benefit by interacting and learning directly from some of the world’s foremost companies and how they implement a leading brand experience.

  • Gain first hand insights from the world’s most influential organisations
  • Be Inspired by the most distinguished minds in brand management in Australia
  • Enhance your brand impact and purpose with help from the world’s highest-performing companies
  • Formulate a compelling brand vision to lead your business towards ongoing success
  • Explore the future of branding and how to position your company for advantage.
  • Network with a premium audience of your peers at dedicated breaks in a five star environment

Gain access

// 6+ keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ industry speakers
// 300+ executives
// 5 Star networking environment


Jennifer Sey
Chief Marketing Officer Global Brands
Levi Strauss & Co. (USA)
David Roman
Chief Marketing Officer & Senior Vice President
Lenovo (USA)
Dana Anderson
Fmr Senior Vice-President & Chief Marketing Officer
Mondelez International (USA)
Chaz Giles
Global Head of External Innovation
The Estée Lauder Companies Inc (USA)
Dina Marovich
Senior Vice President, Worldwide Media & Interactive Marketing - Paramount Home Media Distribution
Paramount Pictures (USA)
Sheri Conn
Head of Worldwide TV Brand Marketing
DreamWorks Animation (USA)
Linda Duncombe
Managing Director & Head of Growth, Chief Marketing Officer Citi FinTech
Roberto Mercade
President, South Pacific
The Coca-Cola Company
Brent Smart
Chief Marketing Officer
Lisa Ronson
Chief Marketing Officer
Tourism Australia
Joanne Woo
Vice-President, Brand & Communications
Tony Phillips
Chief Marketing Officer
News Corp Australia
Donna Pidduck
Chief Marketing Officer
Origin Energy
James Kyd
Global Head of Brand Strategy and Marketing
Ben Slocombe
Marketing Director
Jane Hoban
Global Director Marketing
Jemma Wong
Head of Audience Growth & Brand Storyteller
Stuart Jaffray
General Manager Marketing
BMW Group Australia
Susan Karson
Chief People, Marketing & Corporate Affairs Officer
MLC Life Insurance
Mitchell Mackey
Marketing Director
Elaine Herlihy
Marketing Director
Jo Kelly
Chief Marketing Officer
Paul McGrath
Group Head of Marketing and Brand
Lend Lease
Maria Loyez
Chief Marketing Officer
Society One
Lauren Crawley
Marketing Director
L’Oreal Paris
Chris Wagner
Head of Communications & Marketing, Public Programs
Australian War Memorial
Tim Hodgson
Chief Commercial & Marketing Officer
Invictus Games Sydney 2018
Joe Talcott
Bridie Commerford
Vice President Marketing & Communications
Accor Hotels
Kelly Ryan
Chief Marketing Officer
Western Bulldogs


  • Global Locals – Bigger Brands in a Smaller World
  • Inspiring Engagement with Daring Management
  • Sign of the Times – Building Tech-Enabled Brand Networks
  • Messages with Meaning – Branding that Benefits
  • Mind the Gap – Bringing Brands and Customers Closer Together
  • Good as New – Start-Ups and Branding Brilliance
  • Marketing what’s next – Brands beyond the Horizon



IntelligenceBank DAM makes it easy to centralise your marketing content and control your brand. With lightning-fast search, creative approvals, web-to-print templates and brand guidelines pages, IntelligenceBank streamlines brand management processes.

Celebrating its 4th year, the Brand Forum is unparalleled in the level of delegates and speakers it attracts.

From knowledge sharing to brand exposure and lead generation, sponsors are provided an effective platform to engage the Brand Forum’s decision making audience, before, during and after the event.

As a marketing platform to demonstrate your expertise and credibility, the Brand Forum offers unrivalled cut through and the opportunity to grow your business amongst CMOs and senior marketing professionals.

Angel Gomez – Commercial Manager
Tel: 02 8090 4363
Email: angelg@cmgroup.com.au


Sofitel Wentworth Hotel
61-101 Phillip Street,
Sydney NSW 2000, Australia.


To receive a discount on rooms. Contact reservations directly on (02) 9228 9188 or H3665@sofitel.com and quote BRAND2018

Click here to view full map


Packages Early Bird Price (ends 8 December) Standard Price (from 9 December)
Brand Marketer: 1 -2 Delegates $1800 plus. GST $2200 plus. GST
Brand Marketer: 3 - 5 Delegates $1620 plus. GST $2020 plus. GST
Brand Marketer: 6 - 9 Delegates $1440 plus. GST $1840 plus. GST
Brand Marketer: 10+ Delegates $1260 plus. GST $1660 plus. GST
Service Provider* (Limit – 1 delegate) $3630 plus. GST $3630 plus. GST

* This option is for service providers to marketing professionals. Service providers may only have one representative at the event and must submit an online application for internal review.

Need to convince the boss? Download the Approval Form
  • Terms & Conditions

    Connect Events is part of Connect Media Group Pty Ltd

    Delegate Package:

    Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate pass is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.

    Payment & Discounts:

    Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.

    Organiser’s Rights:

    Connect Media Group endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media Group reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone this event when full refunds will be issued. Connect Media Group reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.

    Photography and Video

    Connect Media Group may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Media Group in any medium to any part of the world.  By attending the event you irrevocably agree to submit your image for reproduction by Connect Media Group in distributing marketing material and/or video footage of the events. Should a delegate not agree to the above image release, they must advise team@cmgroup.com.au

    Cancellation Policy:
    A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.

    Privacy Disclosure:

    We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email team@cmgroup.com.au To view our full privacy policy please visit: http://www.connectmediagroup.com.au/privacy-policy/

  • FAQ

    What’s included in my delegate pass?
    A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to provided speaker presentations.

    Is there a group booking discount?
    Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page.  If you have any questions about how group bookings work, please contact team@cmgroup.com.au

    Can I transfer my pass?
    A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to team@cmgroup.com.au

    How do I receive my delegate pass?
    Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.

    What is a Service Provider?

    A Service provider refers to an individual or organisation who supplies products and/or business services to the primary audience of marketing professionals.

    Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.

    Is media registration available?
    No, this is a closed and confidential event. Media registrations are not available.

    Cancellation Policy
    A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Will there be a delegate list available?
    No, Connect Events does not provide delegate lists to attendees.