We are pleased to announce that The Media Store will be joining us as our Platinum Sponsor for the Brand Forum 2017!(about 11 hours ago)
Our early bird offer expires tomorrow! Register now & save $500 on your pass to the Brand Forum 2017. https://t.co/wxA1A5DVql(about 1 day ago)
Just 1 day to go until our early bird offer expires. Register now & save on your pass to the Brand Forum 2017. https://t.co/wxA1A5VwhT(about 1 day ago)
Rethink, refresh, reinvent.
In a climate of change, the constant pursuit of innovation and relevance is taking brand marketing to new heights of responsibility in order to meet customer needs and make a meaningful impact.
Engaging customers, driving growth, and navigating the disruptive influence of new technologies and emerging players requires marketing leaders to act as fast-moving entrepreneurs – blending logic with creativity and encouraging agility.
Gathering an unrivalled audience of CMOs and senior brand marketing executives from across all sectors, the 3rd annual Brand Forum explores the latest trends, tactics and innovations in brand marketing at the highest level. Enrich your thinking to inspire and invigorate your brand strategy.
The Brand Forum is Australia’s only executive-level event dedicated purely to brand marketing. A unique opportunity to re-envisage the dynamics and influence of brands, the Brand Forum congregates an esteemed audience of CMOs, brand strategists and top marketing stakeholders from all sectors of the national economy.
This strategic event is your guide to the complexities of brand marketing in an era defined by digital media, content, data, analytics, startups and innovation.
// 6+ keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ industry speakers
// 300+ executives
// 5 Star networking environment
Senior Vice President Global Brand
Eric Petersen is the Senior Vice President of Community at lululemon. He has been with the company for thirteen years leading community and brand (marketing) efforts before anyone outside Vancouver had heard of it. Innovation and irreverence in the spirit of creating conversations have been the cornerstones of his leadership. He is passionate about taking the essence of the Vancouver lifestyle that is the lululemon brand to global markets. Eric graduated from Colorado College in 1990 with a Bachelor of Arts in International Political Economics and has 16 years of marketing and brand building experience which he has acquired through a variety of businesses; the first Bush administration, ProServ, EA SPORTS. Eric is married to a yoga instructor and now spends his down time chasing their three kids around the mountains of Vancouver and Whistler.
Director of Brand Training & Organisational Development
Brooks Brothers (USA)
Kelly Stuart-Johnson’s job is a balancing act: When she’s not heading up training for the global store and corporate associates for America’s oldest retailer, as Brooks Brothers’ Brand Historian, she’s working with teams throughout the organization to capitalize on the company’s secret weapon—its almost-200 years of product and style innovations and the stories that go with them. Responsible for many of the organization’s tech firsts, including Brooks’ first global e-learning platform, its online Executive Leadership Training Program, and its Radio “346” podcast, her dual role requires keeping the company’s storied history alive while making it every day.
Chief Creative Officer
Andy Goldberg is GE’s first Chief Creative Officer. In this role, he is responsible for GE’s brand strategy, creative and media, driving GE’s position as the world’s definitive digital industrial company. Goldberg has spent over 17 years leading the brand strategy for iconic global brands that spanned multiple industries focused on innovation.
Fmr Head of Unilever Foundry
Sir Martin Sorrell|
Chief Executive Officer
WPP Group (Live Link)
Chief Executive Officer
Global Head of Brand & Marketing Communications
Head of Marketing & Insights
Chief Executive Officer
PepsiCo Australia & New Zealand
Robbert Rietbroek is Chief Executive Officer of PepsiCo Australia & New Zealand. Robbert has overall responsibility for PepsiCo’s snacks, beverage, and oats business and its portfolio of successful brands including Smith’s and Bluebird Potato Chips, Pepsi Max and Gatorade.
Robbert is committed to driving product and business innovation across PepsiCo ANZ, through the development of customer centric, cross functional collaborative teams as well as the implementation of transformational business processes.
Robbert joined PepsiCo in 2015 and has a wealth of experience in fast moving consumer goods, both locally and globally. Robbert was previously Managing Director and Chief Executive of Kimberly-Clark Australia, New Zealand and the Pacific Islands and Global Vice President Baby and Child Care. Robbert also spent 16 years at Procter & Gamble in a variety of general management and marketing roles.
A truly global leader, Robbert has extensive professional experience in both developed and developing markets, having run businesses in North America, South America, Europe, Middle East, Africa, and Asia Pacific. Robbert has worked across multiple FMCG categories and has been recognised for exceptional brand building and innovation, achieving several marketing awards.
Robbert is a Director on the Board of Australia’s leading FMCG industry association, the Australian Food & Grocery Council (AFGC) and is Chairman of the AFGC Health, Nutrition and Scientific Affairs Committee. Robbert is also a Director on the Board for the American Chamber of Commerce (AmCham) in Australia.
Robbert holds a Master’s degree from the Maastricht University School of Business and Economic
Managing Director & General Manager
Revlon Australia & New Zealand
Chief Brand Officer
Head of Global Brand
Air New Zealand
Chief Marketing Officer
Global Marketing is responsible for creating and developing Tourism Australia’s brand assets for global campaigns. Global Marketing manages the roll out of Tourism Australia’s marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace.
Lisa joined Tourism Australia in February 2015. She has 16 years’ experience in marketing across a diverse range of brands and industries. Prior to joining Tourism Australia, Lisa was General Manager, Brand and Advertising for Westpac. She has also held roles with Carlton and United Breweries (Senior Marketing Manager), Visa International (Marketing Director for Australia and NZ), Telstra (Head of Marketing Services) and David Jones (General Manager, Marketing). Lisa has previously held board positions with the Australian Association of National Advertisers and the Global Banking Alliance for Women.
Loo Fun Chee|
Chief Marketing Officer
Loo Fun Chee joined VHA as Chief Marketing Officer in 2015. In her role, Loo Fun is responsible for prepay, postpay, mobile data, digital, segment and brand marketing. Before VHA, Loo Fun was at Globe Telecom in the Philippines where she was Head of Consumer Marketing. Originally from Malaysia, Loo Fun has also worked for Maxis Communications Berhad in a range of marketing roles. Before that she spent almost a decade at JWT in Malaysia, working on a range of international brands including Citibank, Unilever and Nestle.
Chief Marketing Officer
Toyota Motor Corporation Australia
Brad Cramb has more than 20 years’ experience with the Toyota Brand in Australia and was promoted to his current role in July 2013.
Drawing on his experience in retail sales and regional operations, he is focused on collaborating with Toyota’s national dealer network to ensure the organisation takes maximum advantage of the rapidly changing media landscape. He has also played a key role in the introduction of generational change management throughout TMCA and the dealer network aimed at generating sustainable competitive advantage for Toyota.
For three years (2007-2009), he established and developed a new retail development division where he championed the introduction of sustainable reform of dealer operations, including the introduction of advanced management systems, to ensure the delivery of superior purchase and ownership experiences for customers.
Mr Cramb has a Bachelor of Business degree from the University of Technology, Sydney, and has achieved Level 3 language proficiency in Japanese. He began his Toyota career in September 1994, working in sales planning and distribution. From 1998-2002 he was assigned to Toyota’s Oceania and Middle East division in Japan in a variety of disciplines including marketing, product planning, pricing and product launches. On return, he was given responsibility for strategic and business planning initiatives. He has managed business development and customer relations at Australia’s largest Toyota dealership, developed company-wide co-ordination of major product launches, and worked extensively in the franchise development division. Prior to his current role, he spent 18 months as Northern Region manager in Queensland.
Group General Manager Marketing
Louise Eyres is a global marketing executive with a career spanning 25 years in transformative marketing roles across manufacturing, mining and financial services.
At ANZ Louise has held a variety of marketing leadership roles within the Australia Division and the Global Centre which have changed how the ANZ brand is seen and experienced.
Louise is responsible for delivering the group wide marketing strategy to ensure that ANZ has the highest possible Brand Consideration and Brand Value in the region and our Corporate Reputation is strong.
With an international mind-set and a vast range of marketing, strategy and change management skills achieved across diverse strategic programs as global brand design and strategy launches to new market propositions and the development of organisational purpose, Louise is a leader with a wide angle lens and the ability to deliver in complex environments.
Prior to ANZ, Louise held numerous global brand and marketing roles with BHP Billiton.
Louise is a board member of the AANA (Australian Association of National Advertisers), Korowa Anglican Girls School, Shout For Good and Deakin University MBA Advisory.
Louise is passionate about the balance between delivering commercial returns aligned to strategy with a positive community influence and impact.
Head of Marketing & Brand
Kara Glamore is a commercially driven marketing expert with over 20 years of experience both in Australia and USA. Over the years her creative communications work has received numerous Effie Awards both in AUS and USA.
She has spent the majority of her Marketing career at Nestlé building brands across their Petcare, Beverages, Ice Cream, Confectionery, and Cereals Divisions.
Within that time she also was enlisted to lead an inaugural Innovations Manager role in Nestlé Oceania that delivered globally awarded strategies for the business. Kara has a passion for building and empowering teams and is actively involved in formal mentoring.
Kara is currently the Head of Brand and Marketing Communications for Caltex Australia leading an 11 person team in developing breakthrough communications, including New Media and Sponsorship partnerships (V8 Racing and FFA) in B2C and B2B segments.
Chief Marketing Officer
Chief Marketing Officer
Andrew joined NAB as CMO/Executive General Manager – Marketing at the end of 2015 having previously been the Vice President, Media & Digital for the Asia Pacific, Middle East and Africa region for McDonald’s Corporation.
With a career spanning over twenty years, primarily in marketing, he was one of the early entrants into interactive space in 1995. Knott subsequently worked across Asia at market leader, Ogilvy working with the likes of IBM, American Express & Unilever. He also ran marketing for one of the leading players in the cloud computing space, Salesforce.com.
Having spent the majority of his career working across the region, Andrew, his wife Louise and three daughters are enjoying their transition back to an Australian lifestyle in the world’s most livable city, Melbourne.
Fmr Chief Marketing Officer
Guzman y Gomez
Brand & Marketing Manager
As Brand and Marketing Manager of Australia’s innovation agency – the Commonwealth Scientific and Industrial Research Organisation (CSIRO) – Kirsten brings a current and commercially-focused brand vision and strategy to an organisation that is nearly 100 years old.
Kirsten heads up CSIRO’s newly established brand team and is passionate about smashing perceptions of the ‘boffin scientist in a lab coat’. With inventions such as WiFi and plastic banknotes in your very pocket, CSIRO’s brand challenge is to connect stories about science, people, innovation and technology to your life in a meaningful way.
Kirsten has more than 20 years of experience across Australia and Europe, and prior to CSIRO, Kirsten led the marketing and brand development of national sport programs with the Australian Sport Commission; and in London, was the business development manager for the London Borough of Brent, and a management consultant for Locum Destination.
Kirsten holds a degree in Business from Griffith University, and in her free time teaches yoga.
Head of B2B Marketing, Pacific
Natalie leads the B2B Marketing team at Mercer for Australia & New Zealand.
Prior to joining Mercer, Natalie’s career has spanned 15 years across a wide range of professional, financial services and banking in Australia, New Zealand and Asia. She has held senior marketing and commercial roles in leading organisations such as ANZ Banking Group, Bank of Melbourne, IOOF and CPA Australia.
A passionate believer that brands must continuously strive to deliver compelling branded experiences across channels, to drive value for consumers, brands and businesses.
Natalie holds an Executive MBA from RMIT University and a Bachelor of Commerce from Monash University.
In an alternate life, Natalie would be a professional foodie reviewer; but only for the good restaurants!
Chief Marketing Officer, Asia Pacific
Chief Marketing Officer
Ben Allen is the General Manager of Group Marketing at Stockland, Australia’s largest diversified property group with businesses that include Retail, Residential, Retirement and Commercial Property. During his time at Stockland, Ben has lead a significant brand revitalisation strategy that has resulted in Stockland enjoying one of the highest brand reputational scores in its industry, as well as significantly increased brand awareness, all without increasing overall marketing spend.
Prior to working with Stockland, Ben spent more than 15 years in senior marketing and advertising roles across a variety of different industries including finance and gaming. On the weekends, you will often find Ben out surfing with his three teenage kids.
Chief Marketing Officer
Ana Bacic is the Director of Marketing for the Seven Network.
Having spent nearly a decade at Seven, Ana leads a team of national and state based marketers, responsible for the development and implementation of Seven West Media strategies and campaigns across the company’s TV brands and platforms.
Ana and her team have helped launch some of Seven’s most successful franchises including My Kitchen Rules and Packed to the Rafters. Her previous work in both full service and media agencies drives Ana to be a very hands-on marketer, passionate about developing her team’s holistic communications skills.
Chief Development Officer
Ian has had more than 25 years’ experience across the infrastructure and property development industries. He is also Chairman of Broadspectrum project management subsidiary, APP Corporation. He was appointed in March 2013 as Chief Development Officer with the role of Chief Executive Defence, Social and Property added in April this year.
Ian is focused on pro-actively identifying opportunities to deliver value base services to markets that are both desirable and attainable.
A key part of his focus is future growth planned for this significant market segment.
Chairman & Host
Joe Talcott is an experienced global marketer and one of Australia’s most respected industry thinkers and influencers, participating on a broad range of Boards and Committees. A subject matter specialist, speaker, panelist and workshop mediator, he is a sought-after public speaker for Keynote Addresses, Seminars, Workshops and Expert Panels.
He has delivered keynote speeches at The Cannes International Festival of Creativity, Economist Conferences in Latin America & Asia and numerous large conventions / conferences for major brands around the world. He is a guest lecturer at universities in Australia and the USA.
Mr. Talcott has served as Chairman of the Australian Association of National Advertisers (AANA) and was a founding Board member of The Newspaper Works. He worked to help establish RUOK?Day, a suicide prevention organisation, and served on their Board.
His marketing career spans thirty plus years, marketing multi-national brands and organisations. He directed marketing for McDonald’s in the USA, Central and South America, SE Asia and Australia. In 2003, as global marketing and creative director, he led the development, production and launch of the brand’s first global marketing campaign, “i’m lovin’ it”. As Head of Marketing and Chief Creative at News Corp Australia he led the launch of new brands and the transition of the publishing company into the digital age.
Joe’s expertise comes from working for large and small organisations, marketing agencies, and media. His presentations resonate with audiences as he connects real-life experiences to timely and relevant topics. And he delivers them with a creative, engaging and provocative style.
Today Joe heads Creatism Academy, working with corporate marketing teams (including their agencies) as well as students of marketing. The Academy’s emphasis in on practical, time-tested techniques and processes that can be applied in the workplace to produce superior business results.
Country Manager - Australia
Levi Aron has 17 years experience in senior leadership roles including operations, sales, marketing, and customer engagement. Levi has successfully demonstrated a track record of building and scaling businesses to desired goals and objectives.
Currently Levi is the Australian Country Manager for Deliveroo, a London based tech startup that provides premium food delivery from your best loved local restaurants to your home or office. Deliveroo is now available in 12 countries, 68 cities, and has raised A$623 million to date
Head of Brand & Marketing
Bank of Melbourne
Vice President Marketing & Communications
GE Australia & New Zealand
Emma is the Vice President of Brand & Communications for GE Australia & New Zealand, responsible for external communications, brand marketing and advertising in the region.
Emma has been in this role since 2008 and has driven the company’s regional brand strategy to establish GE as a leading technology and infrastructure company, through innovative campaigns, media partnerships and brand marketing initiatives.
Emma commenced her career at GE in 2004 as the Marketing Communications Leader for the GE Commercial Finance team, before taking regional responsibility for the GE brand and communications.
Prior to GE, Emma lived and worked in Hong Kong and London in marketing leadership roles. She was also the Marketing Director of a high-tech start-up in Silicon Valley before taking the role as Communications Leader for Juniper Networks for Asia Pacific in 2001.
Emma holds an Economics degree from the University of Sydney and received her Management certificate at Macquarie University – Graduate School of Business in 2009.
David Rohrsheim is Uber’s General Manager for Australia and New Zealand.
David was living in San Francisco in 2012 when he met the Uber founders and agreed that Australian cities needed a better way to get around. After initially launching Sydney as Uber’s third international city, David has since helped Uber expand to nine cities across Australia & New Zealand, creating thousands of new jobs for responsible car owners along the way.
David previously worked at DFJ, a top tier venture capital fund in Silicon Valley, famous for investments in Skype, Hotmail, Tesla, SpaceX and Box. He holds a B.Eng from his hometown Adelaide University, and an MBA from Stanford University.
Head of Marketing
Director Customer Relations
Chief Marketing Officer
Strategy & Insights Director
The Media Store
Director of Sales & Customer Success - Asia Pacific
Unparalleled customer understanding. Positive reputation. Influence across channels. As brands combine visionary and data-driven leadership, the pressure is on marketing to quantify results and inform strategic direction. How are marketing leaders measuring and communicating their tangible and less tangible contributions to a brand? When planning ahead and executing growth, how are executives maintaining the purpose and values of a brand? Should marketers take more responsibility for revenue, profitability and shareholder value in order to pave the way for C-Suite leadership?
Commitment to your brand and your customers can make or break sales, job satisfaction, reputation and revenue. How are brands embedding customer-centricity and passion for the brand into organisational culture? What techniques are building healthy, trusted relationships with customers and encouraging them to be brand advocates? How are brands balancing exemplary service with tact to avoid bombarding customers? In the race to make marketing resonate with Millennials, how are the wants and needs of other generations being addressed?
In a globalised world where customers are highly informed, discerning and influential, the boundaries are blurring between B2B and B2C marketing. What lessons can B2B marketers learn from B2C marketing, and vice versa? What tactics, genres and tones remain more successful when marketing to one segment than to another? How are B2B and B2C firms leveraging technology and analytics to engage customers and align omnichannel experiences with their brand promise?
The power of entrepreneurial and agile marketing has boosted the fame and fortunes of many a startup. What can brands learn from startups about optimising the resources, impact and outcomes of budget-constrained marketing? How are legacy brands reinventing themselves through a startup mentality? Why are conventional, planned campaigns giving way to test-and-learn, real-time feedback and rapid iterations?
More and more brands are consciously weaving brand narratives into content marketing, especially narratives that involve and inspire their customers. What themes, genres and messages can make a brand narrative compelling to its audience? How is visual branding changing? What are brands learning from viral content? When is it worthwhile for branded entertainment to take risks with content in the hope of larger cultural payoffs?
Brands exist to deliver value, both internally and externally. In a competitive marketplace, employer branding is becoming a prerequisite for successful talent acquisition. How are marketing leaders collaborating with internal partners to align corporate values with brand values? What are the risks and benefits of entrusting your brand to agencies, influencers, sponsorships and external ventures? Can leaders manage reputation in a connected world where consumers increasingly hold the power?
Over the next decade, brand ambitions are set to flourish alongside advances in big data, automation, real-time analytics, artificial intelligence and personalisation. How will brands overcome consumer mistrust and cynicism? Where is customer interaction heading, and how might brands use virtual and augmented reality? What processes could help teams to handle technology and data more effectively? As smart machines join marketing departments, how should leaders nurture creative flair and human connection?
Domo helps employees—from the CEO to the front line worker—optimize business performance by connecting them to the data and people they need to improve business results. With Domo, customers can access relevant insights, collaborate with colleagues, and make faster, better-informed decisions across the organization. Domo’s customers include 20% of the Fortune 50, as well as a host of fast-growth companies in every vertical.
The Media Store is one of Australia’s leading independent media agencies, with a long history of developing innovative media solutions that are global and local firsts.
Our high performance focus is delivered though our partners and our dedicated, experienced people, whose strategic depth is unparalleled.
IntelligenceBank DAM makes it easy to centralise your marketing content and control your brand. With lightning-fast search, creative approvals, web-to-print templates and brand guidelines pages, IntelligenceBank streamlines brand management processes.
The Brand Forum is exclusively crafted for – and delivered by – the nation’s CMOs and senior marketing executives. This event offers a powerful business agenda within a sophisticated executive networking environment.
Being a sponsor of the 3rd annual Brand Forum actively works for you before, during and after the event, increasing your credibility in the minds of brand and marketing decision-makers.
Enhance your market visibility, put your CEO on the programme and gain dedicated face-to-face time with an elite, influential audience at this exciting event.
Angel Gomez – Commercial Manager
Tel: 02 8090 4363
|Packages||Early Bird Price (ends 9 Dec)||Standard Price (from 10 Dec)|
|Brand Marketer: 1 Delegate||$1995 Inc. GST||$2495 Inc. GST|
|Brand Marketer: 4 Delegates (Includes 1 Free)||$5985 Inc. GST||$7485 Inc. GST|
|Service Provider* (Limit – 1 delegate)||$3995 Inc. GST||$3995 Inc. GST|
* This option is for service providers to marketing professionals. Service providers may only have one representative at the event and must submit an online application for internal review.
Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate ticket is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.
Payment & Discounts:
Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. All prices quoted are inclusive of GST. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.
Connect Events endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Events reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone this event when full refunds will be issued. Connect Events reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event. In registering for this event, delegates grant permission to Connect Events to take and to have full and free use of video/photographs containing their image/likeness for promotional use. Should a delegate not agree to the above image release, they must advise firstname.lastname@example.org
Photography and Video
Connect Events may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Events in any medium to any part of the world. By attending the event you irrevocably agree to submit your image for reproduction by Connect Events in distributing marketing material and/or video footage of the events.
A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.
Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.
What’s included in my delegate pass?
A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to provided speaker presentations.
Is there a group booking discount?
Yes – when you book 3 delegates a 4th attends for free. The group booking discount will be calculated by reducing the individual cost of each pass by deducting the free pass from the total booking amount. If you have any questions about how group bookings work, please contact email@example.com
Can I transfer my pass?
A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to firstname.lastname@example.org
How do I receive my delegate pass?
Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.
What is a Service Provider?
A Service provider refers to an individual or organisation who supplies products and/or business services to the primary audience of marketing professionals.
Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.
Is media registration available?
No, this is a closed and confidential event. Media registrations are not available.
A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.
Will there be a delegate list available?
No, Connect Events does not provide delegate lists to attendees.