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Welcome

Rethink, refresh, reinvent.

In a climate of change, the constant pursuit of innovation and relevance is taking brand marketing to new heights of responsibility in order to meet customer needs and make a meaningful impact.

Engaging customers, driving growth, and navigating the disruptive influence of new technologies and emerging players requires marketing leaders to act as fast-moving entrepreneurs – blending logic with creativity and encouraging agility.

Gathering an unrivalled audience of CMOs and senior brand marketing executives from across all sectors, the 3rd annual Brand Forum explores the latest trends, tactics and innovations in brand marketing at the highest level. Enrich your thinking to inspire and invigorate your brand strategy.

Why attend?

The Brand Forum is Australia’s only executive-level event dedicated purely to brand marketing. A unique opportunity to re-envisage the dynamics and influence of brands, the Brand Forum congregates an esteemed audience of CMOs, brand strategists and top marketing stakeholders from all sectors of the national economy.

This strategic event is your guide to the complexities of brand marketing in an era defined by digital media, content, data, analytics, startups and innovation.

  • Gain insight into the dynamics of the modern brandscape
  • Understand how to be at the forefront of overall business strategy
  • Learn the best ways to create desire and influence your customers
  • Be Inspired by leaders and innovators at the forefront of marketing
  • Engage with your fellow marketing professionals
  • Network effectively at dedicated lunches, breaks and networking drinks
  • Discover what the future hold for marketers and brands

Gain access

// 6+ keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ industry speakers
// 300+ executives
// 5 Star networking environment

Speakers


speaker
Eric Petersen
Senior Vice President Global Brand
Lululemon (USA)
speaker
Kelly Stuart-Johnson
Director of Brand Training & Organisational Development
Brooks Brothers (USA)
speaker
Andy Goldberg
Chief Creative Officer
GE (USA)
speaker
Jeremy Basset
Fmr Head of Unilever Foundry
Unilever (UK)
speaker
Sir Martin Sorrell
Chief Executive Officer
WPP Group (Live Link)
speaker
Grant Langston
Chief Executive Officer
eHarmony (USA)
speaker
Grace Chan
Global Head of Brand & Marketing Communications
Malaysia Airlines
speaker
Jemma Wong
Marketing Manager
AFL
speaker
Julian Dunne
Head of Marketing & Insights
AFL
speaker
Robbert Rietbroek
Chief Executive Officer
PepsiCo Australia & New Zealand
speaker
Tracey Raso
Managing Director & General Manager
Revlon Australia & New Zealand
speaker
Matt McGrath
Chief Brand Officer
Network Ten
speaker
Jodi Williams
Head of Global Brand
Air New Zealand
speaker
Lisa Ronson
Chief Marketing Officer
Tourism Australia
speaker
Loo Fun Chee
Chief Marketing Officer
Vodafone
speaker
Brad Cramb
Chief Marketing Officer
Toyota Motor Corporation Australia
speaker
Louise Eyres
Group General Manager Marketing
ANZ Bank
speaker
Kara Glamore
Head of Marketing & Brand
Caltex Australia
speaker
Claire Murphy
Chief Marketing Officer
Tabcorp
speaker
Andrew Knott
Chief Marketing Officer
NAB
speaker
Anna Jones
Fmr Chief Marketing Officer
Guzman y Gomez
speaker
Kirsten Lea
Brand & Marketing Manager
CSIRO
speaker
Natalie Truong
Head of B2B Marketing, Pacific
Mercer
speaker
Nick Reynolds
Chief Marketing Officer, Asia Pacific
Lenovo
speaker
Ben Allen
Chief Marketing Officer
Stockland
speaker
Mitchel Harad
Chief Marketing Officer
SocietyOne
speaker
Ana Bacic
Marketing Director
Seven Network
speaker
Ian Maxted
Chief Development Officer
Broadspectrum
speaker
Joe Talcott
Chairman & Host
speaker
Levi Aron
Country Manager - Australia
Deliveroo
speaker
Jac Phillips
Head of Brand & Marketing
Bank of Melbourne
speaker
Emma Rugge-Price
Vice President Marketing & Communications
GE Australia & New Zealand
speaker
David Rohrsheim
General Manager
Uber
speaker
Sarah Pike
Head of Marketing
Mastercard
speaker
Jaquie Scammell
Director Customer Relations
Tennis Australia
speaker
Barni Evans
Chief Marketing Officer
Sportsbet
speaker
Helen Karabassis
Strategy & Insights Director
The Media Store
speaker
Margaret Foley
Director of Sales & Customer Success - Asia Pacific
Intelligencebank
speaker
Senior Representative
DOMO
header_at_a_glance

Sessions

click on the ‘+’ to expand
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Wednesday 22nd February 2017
  • 08:20Registration, Refreshments & Networking

  • 08:50Opening Address

    Twenty Twenty
    speaker
    Joe Talcott
    Chairman & Host
  • 09:10Opening Keynote

    Believing in the Brand: How to Build Trust, Authenticity and Education into Your Brand Ethos
    speaker
    Eric Petersen
    Senior Vice President Global Brand
    Lululemon (USA)
  • 09:40Leadership Session

    From Vision to Legacy: Brand Leadership in a Culture of Change

    Unparalleled customer understanding. Positive reputation. Influence across channels. As brands combine visionary and data-driven leadership, the pressure is on marketing to quantify results and inform strategic direction. How are marketing leaders measuring and communicating their tangible and less tangible contributions to a brand? When planning ahead and executing growth, how are executives maintaining the purpose and values of a brand? Should marketers take more responsibility for revenue, profitability and shareholder value in order to pave the way for C-Suite leadership?

    speaker
    Matt McGrath
    Chief Brand Officer
    Network Ten
    speaker
    Eric Petersen
    Senior Vice President Global Brand
    Lululemon (USA)
    speaker
    Ian Maxted
    Chief Development Officer
    Broadspectrum
    speaker
    Margaret Foley
    Director of Sales & Customer Success - Asia Pacific
    Intelligencebank
  • 10:30Morning Refreshments & Networking

  • 11:10Partner Keynote – sponsored by DOMO

    speaker
    Senior Representative

    DOMO
  • 11:40Customer Session

    Collective Conscience: Nurturing People, Passion and Purpose

    Commitment to your brand and your customers can make or break sales, job satisfaction, reputation and revenue. How are brands embedding customer-centricity and passion for the brand into organisational culture? What techniques are building healthy, trusted relationships with customers and encouraging them to be brand advocates? How are brands balancing exemplary service with tact to avoid bombarding customers? In the race to make marketing resonate with Millennials, how are the wants and needs of other generations being addressed?

    speaker
    Ana Bacic
    Marketing Director
    Seven Network
    speaker
    Jaquie Scammell
    Director Customer Relations
    Tennis Australia
    speaker
    Louise Eyres
    Group General Manager Marketing
    ANZ Bank
  • 12:25Keynote Interview

    Customers, Leadership and the Brand - Are Todays Marketers Tomorrows CEOs?
    speaker
    Tracey Raso
    Managing Director & General Manager
    Revlon Australia & New Zealand
  • 12:50Lunch & Networking

  • 13:50Keynote

    Re-Establishing Your Brand to Soar Again
    speaker
    Grace Chan
    Global Head of Brand & Marketing Communications
    Malaysia Airlines
  • 14:15Segmentation Session

    Integration versus Segmentation: Aligning B2B and B2C Marketing

    In a globalised world where customers are highly informed, discerning and influential, the boundaries are blurring between B2B and B2C marketing. What lessons can B2B marketers learn from B2C marketing, and vice versa? What tactics, genres and tones remain more successful when marketing to one segment than to another? How are B2B and B2C firms leveraging technology and analytics to engage customers and align omnichannel experiences with their brand promise?

    speaker
    Natalie Truong
    Head of B2B Marketing, Pacific
    Mercer
    speaker
    Nick Reynolds
    Chief Marketing Officer, Asia Pacific
    Lenovo
    speaker
    Ben Allen
    Chief Marketing Officer
    Stockland
    speaker
    Loo Fun Chee
    Chief Marketing Officer
    Vodafone
  • 15:00Global Keynote

    Re-defining the Art and Science of Relationships – in a Social Content World
    speaker
    Grant Langston
    Chief Executive Officer
    eHarmony (USA)
  • 15:30Afternoon Refreshments & Networking

  • 16:00Startup Session

    Outsmarting Adversity: Secrets of Success from Startup Upstarts

    The power of entrepreneurial and agile marketing has boosted the fame and fortunes of many a startup. What can brands learn from startups about optimising the resources, impact and outcomes of budget-constrained marketing? How are legacy brands reinventing themselves through a startup mentality? Why are conventional, planned campaigns giving way to test-and-learn, real-time feedback and rapid iterations?

    speaker
    Mitchel Harad
    Chief Marketing Officer
    SocietyOne
    speaker
    Anna Jones
    Fmr Chief Marketing Officer
    Guzman y Gomez
    speaker
    Levi Aron
    Country Manager - Australia
    Deliveroo
    speaker
    David Rohrsheim
    General Manager
    Uber
  • 16:45Visionary Keynote

    Global Brands in Local Markets for Individual Customers
    speaker
    Andy Goldberg
    Chief Creative Officer
    GE (USA)
  • 17:15Closing Remarks from the Chairman

  • 17:20Networking Drinks Reception

  • 18:20Close of Day One

Thursday 23rd February 2017
  • 08:50Registration, Refreshments & Networking

  • 08:55Opening Remarks from the Chairman

    speaker
    Joe Talcott
    Chairman & Host
  • 09:00Mastermind Keynote

    The Customer is Changing: The Future of Media and Marketing
    speaker
    Sir Martin Sorrell
    Chief Executive Officer
    WPP Group (Live Link)
  • 09:20Content Session

    Capturing the Care Factor: Authentic Narratives to Propel Compelling Content

    More and more brands are consciously weaving brand narratives into content marketing, especially narratives that involve and inspire their customers. What themes, genres and messages can make a brand narrative compelling to its audience? How is visual branding changing? What are brands learning from viral content? When is it worthwhile for branded entertainment to take risks with content in the hope of larger cultural payoffs?

    speaker
    Lisa Ronson
    Chief Marketing Officer
    Tourism Australia
    speaker
    Jodi Williams
    Head of Global Brand
    Air New Zealand
    speaker
    Sarah Pike
    Head of Marketing
    Mastercard
    speaker
    Barni Evans
    Chief Marketing Officer
    Sportsbet
  • 10:05Global Keynote

    Building Brands at the Speed of Innovation
    speaker
    Jeremy Basset
    Fmr Head of Unilever Foundry
    Unilever (UK)
  • 10:30Morning Refreshments & Networking

  • 11:05Platinum Keynote – sponsored by The Media Store

    speaker
    Helen Karabassis
    Strategy & Insights Director
    The Media Store
  • 11:30Alignment Session

    From the Inside Out: Partnerships that Strengthen Reputation

    Brands exist to deliver value, both internally and externally. In a competitive marketplace, employer branding is becoming a prerequisite for successful talent acquisition. How are marketing leaders collaborating with internal partners to align corporate values with brand values? What are the risks and benefits of entrusting your brand to agencies, influencers, sponsorships and external ventures? Can leaders manage reputation in a connected world where consumers increasingly hold the power?

    speaker
    Kirsten Lea
    Brand & Marketing Manager
    CSIRO
    speaker
    Claire Murphy
    Chief Marketing Officer
    Tabcorp
    speaker
    Kara Glamore
    Head of Marketing & Brand
    Caltex Australia
    speaker
    Andrew Knott
    Chief Marketing Officer
    NAB
  • 12:20Boardroom Keynote Interview

    The View From the Boardroom – Whatever happened to Brand Building?
    speaker
    Robbert Rietbroek
    Chief Executive Officer
    PepsiCo Australia & New Zealand
  • 12:50Lunch & Networking

  • 13:50Dual Keynote

    Breaking Through – Brand Building for the AFL
    speaker
    Jemma Wong
    Marketing Manager
    AFL
    speaker
    Julian Dunne
    Head of Marketing & Insights
    AFL
  • 14:15Future Session

    Odyssey into the Future: Pioneering the Destiny of Brands

    Over the next decade, brand ambitions are set to flourish alongside advances in big data, automation, real-time analytics, artificial intelligence and personalisation. How will brands overcome consumer mistrust and cynicism? Where is customer interaction heading, and how might brands use virtual and augmented reality? What processes could help teams to handle technology and data more effectively? As smart machines join marketing departments, how should leaders nurture creative flair and human connection?

    speaker
    Brad Cramb
    Chief Marketing Officer
    Toyota Motor Corporation Australia
    speaker
    Jac Phillips
    Head of Brand & Marketing
    Bank of Melbourne
    speaker
    Emma Rugge-Price
    Vice President Marketing & Communications
    GE Australia & New Zealand
    speaker
    Senior Representative

    DOMO
  • 15:00Closing Keynote

    Brand Identity at the Crossroads of History and Modernity: Sustaining Corporate Narratives in an Age of Change
    speaker
    Kelly Stuart-Johnson
    Director of Brand Training & Organisational Development
    Brooks Brothers (USA)
  • 15:30Closing Remarks from the Chairman

    speaker
    Joe Talcott
    Chairman & Host
  • 15:35Close of Forum

header_sessions

Sponsorship

www.Domo.com

Domo helps employees—from the CEO to the front line worker—optimize business performance by connecting them to the data and people they need to improve business results. With Domo, customers can access relevant insights, collaborate with colleagues, and make faster, better-informed decisions across the organization. Domo’s customers include 20% of the Fortune 50, as well as a host of fast-growth companies in every vertical.

www.themediastore.com.au

The Media Store is one of Australia’s leading independent media agencies, with a long history of developing innovative media solutions that are global and local firsts.

Our high performance focus is delivered though our partners and our dedicated, experienced people, whose strategic depth is unparalleled.

www.intelligencebank.com/digital-asset-management

IntelligenceBank DAM makes it easy to centralise your marketing content and control your brand. With lightning-fast search, creative approvals, web-to-print templates and brand guidelines pages, IntelligenceBank streamlines brand management processes.

The Brand Forum is exclusively crafted for – and delivered by – the nation’s CMOs and senior marketing executives. This event offers a powerful business agenda within a sophisticated executive networking environment.

Being a sponsor of the 3rd annual Brand Forum actively works for you before, during and after the event, increasing your credibility in the minds of brand and marketing decision-makers.

Enhance your market visibility, put your CEO on the programme and gain dedicated face-to-face time with an elite, influential audience at this exciting event.

Angel Gomez – Commercial Manager
Tel: 02 8090 4363
Email: angelg@connectevents.com.au

Venue

Sofitel Wentworth Hotel
61-101 Phillip Street,
Sydney NSW 2000, Australia.

Accommodation

To receive a discount on rooms. Contact reservations directly on (02) 9228 9188 or H3665@sofitel.com and quote BRAND2017

Click here to view full map

 

Packages Early Bird Price (ends 9 Dec) Standard Price (from 10 Dec)
Brand Marketer: 1 Delegate $1995 Inc. GST $2495 Inc. GST
Brand Marketer: 4 Delegates (Includes 1 Free) $5985 Inc. GST $7485 Inc. GST
Service Provider* (Limit – 1 delegate) $3995 Inc. GST $3995 Inc. GST

* This option is for service providers to marketing professionals. Service providers may only have one representative at the event and must submit an online application for internal review.

Need to convince the boss? Download the Approval Form
  • Terms & Conditions

    Delegate Package:

    Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate ticket is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.

    Payment & Discounts:

    Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. All prices quoted are inclusive of GST. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.

    Organiser’s Rights:

    Connect Events endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Events reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone this event when full refunds will be issued. Connect Events reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event. In registering for this event, delegates grant permission to Connect Events to take and to have full and free use of video/photographs containing their image/likeness for promotional use. Should a delegate not agree to the above image release, they must advise team@connectevents.com.au

    Photography and Video

    Connect Events may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Events in any medium to any part of the world.  By attending the event you irrevocably agree to submit your image for reproduction by Connect Events in distributing marketing material and/or video footage of the events.

    Cancellation Policy:
    A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.

    Privacy Disclosure:

    We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email privacy@connectevents.com.au To view our full privacy policy please visit: www.connectevents.com.au/privacy-policy

  • FAQ

    What’s included in my delegate pass?
    A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to provided speaker presentations.

    Is there a group booking discount?
    Yes – when you book 3 delegates a 4th attends for free. The group booking discount will be calculated by reducing the individual cost of each pass by deducting the free pass from the total booking amount. If you have any questions about how group bookings work, please contact team@connectevents.com.au

    Can I transfer my pass?
    A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to team@connectevents.com.au

    How do I receive my delegate pass?
    Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.

    What is a Service Provider?

    A Service provider refers to an individual or organisation who supplies products and/or business services to the primary audience of marketing professionals.

    Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.

    Is media registration available?
    No, this is a closed and confidential event. Media registrations are not available.

    Cancellation Policy
    A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Will there be a delegate list available?
    No, Connect Events does not provide delegate lists to attendees.