Just two days to go until Australia's leading #CMOs unite in Sydney for the Brand Forum 2017! https://t.co/v4nG52zTtD(about 1 day ago)
Rethink, refresh, reinvent.
In a climate of change, the constant pursuit of innovation and relevance is taking brand marketing to new heights of responsibility in order to meet customer needs and make a meaningful impact.
Engaging customers, driving growth, and navigating the disruptive influence of new technologies and emerging players requires marketing leaders to act as fast-moving entrepreneurs – blending logic with creativity and encouraging agility.
Gathering an unrivalled audience of CMOs and senior brand marketing executives from across all sectors, the 3rd annual Brand Forum explores the latest trends, tactics and innovations in brand marketing at the highest level. Enrich your thinking to inspire and invigorate your brand strategy.
The Brand Forum is Australia’s only executive-level event dedicated purely to brand marketing. A unique opportunity to re-envisage the dynamics and influence of brands, the Brand Forum congregates an esteemed audience of CMOs, brand strategists and top marketing stakeholders from all sectors of the national economy.
This strategic event is your guide to the complexities of brand marketing in an era defined by digital media, content, data, analytics, startups and innovation.
// 6+ keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ industry speakers
// 300+ executives
// 5 Star networking environment
Senior Vice President Global Brand
Eric Petersen is the Senior Vice President of Global Brand Programs at lululemon. He has been with the company for eleven years leading community and brand (marketing) efforts before anyone outside Vancouver had heard of it. Innovation and irreverence in the spirit of creating conversations have been the cornerstones of his leadership. He is passionate about taking the essence of the Vancouver lifestyle that is the lululemon brand to global markets. Eric graduated from Colorado College in 1990 with a Bachelor of Arts in International Political Economics and has 25 years of marketing and brand building experience which he has acquired through a variety of businesses; the first Bush administration, ProServ, EA SPORTS. Eric now spends his down time chasing his three kids around the mountains of Vancouver and Whistler.
Chief Creative Officer
Andy Goldberg is GE’s first Chief Creative Officer. In this role, he is responsible for GE’s brand strategy, creative and media, driving GE’s position as the world’s definitive digital industrial company. Goldberg has spent over 17 years leading the brand strategy for iconic global brands that spanned multiple industries focused on innovation.
Sir Martin Sorrell|
Chief Executive Officer
WPP Group (Via Video)
Sir Martin Sorrell founded WPP, the world’s largest advertising and marketing services group in 1985 and has been chief executive throughout.
WPP companies, which include some of the most eminent agencies in the business, provide clients with advertising, media investment management, data investment management, public relations and public affairs, branding and identity, healthcare communications, direct, digital, promotion and relationship marketing and specialist communications services.
Collectively, WPP employs over 200,000 people (including associates and investments) in over 3,000 offices in 113 countries. The Group’s worldwide companies include J Walter Thompson, Ogilvy & Mather, Y&R, Grey, Mindshare, MEC, MediaCom, Kantar (including Millward Brown and TNS), Wunderman, Burson-Marsteller, Hill+Knowlton Strategies, Landor, Brand Union, Fitch, The Partners, AKQA and WPP Digital. Clients include 353 of the Fortune Global 500, all 30 of the Dow Jones 30 and 74 of the NASDAQ 100. In 2015, WPP had revenues of $19 billion and billings of $73 billion.
Sir Martin actively supports the advancement of international business schools – advising Harvard, IESE, the Indian School of Business, the China Europe International Business School and Fundação Dom Cabral Business School in Brazil. He has been publicly recognised with a number of awards including the Harvard Business School Alumni Achievement Award. In the Time 100 “Builders & Titans” he was voted one of the world’s most influential figures in business. He was also nominated for CNBC’s First 25 List (“Rebels, Icons and Leaders”) of people judged to have had the most profound impact on business and finance in the last 25 years. He received a knighthood in January 2000. He was awarded the 2014 Hugo Shong Lifetime Achievement Award in Communication by Boston University’s College of Communications. In October 2016, Sir Martin was ranked Britain’s best-performing CEO and was named the second best-performing CEO in the world by Harvard Business Review.
Sir Martin contributes to many important organisations and charities. Sir Martin is a non-executive director of Alpha Topco, the Formula 1 company and Arconic Inc. He is on the Executive Committee of the World Economic Forum International Business Council (having been chairman from 2010-2012) and a member of the Business Council in the US. He is a member of the corporate Advisory Group of the Tate Gallery and on the International Advisory Board of The Russian Museum in St. Petersburg. In 2010 he was appointed to the Board of Directors of the Bloomberg Family Foundation. He is a member of the Advisory Board of Stanhope Capital and Bowmark Capital Group.
He is chairman of IBLAC Shanghai and chairman of IBAC London, IBAC Rome and IBAC Jerusalem.
Chief Executive Officer
Grant Langston has been with eHarmony since its inception in August, 2000, and is a passionate advocate of eHarmony’s mission to enable happiness through healthy relationships. He has influenced almost every aspect of the brand – from his early days as a writer to later years managing marketing, customer care, content, social media, and the trust and safety departments, before being announced CEO in August last year.
Grant is a people-focused leader believing that if you treat your team with kindness, generosity and respect you will get the best from and for them at work. His belief in people also extends to eHarmony customers and his depth of experience in direct response marketing for the digital giant has given him unique insights into consumer behaviour, and the balance required to stay truly customer-centric, especially when dealing with matters of the heart.
Grant is visiting Australia for the first time and is excited about the opportunity to share the years of experience he has with creating a brand that is not only loved, but is defined by love.
Chief Operating Officer
Rugby League World Cup 2017
Maria is the Chief Operating Officer of Rugby League World Cup 2017 (RLWC2017), where she leads the development and delivery of the pinnacle event in International Rugby League to be co-hosted by Australia and New Zealand with pool games in Papua New Guinea.
Maria is an international leader in customer/fan engagement and experiential design. Previously, Maria worked with a leading American design agency focused on the commercial and creative strategies for global marquee sites including One World Trade Centre, Empire State Building and Madison Square Gardens, as well as major hotel groups and numerous Fortune 500 clients.
She also spent a decade as an executive director at Sydney Opera House responsible for commercial strategy, operations, business partnerships, world heritage listing and every aspect of the visitor experience.
Multi-lingual Maria has also been the French Announcer for two Olympic Games.
Chief Executive Officer
PepsiCo Australia & New Zealand
Robbert Rietbroek is Chief Executive Officer of PepsiCo Australia & New Zealand. Robbert has overall responsibility for PepsiCo’s snacks, beverage, and oats business and its portfolio of successful brands including Smith’s and Bluebird Potato Chips, Pepsi Max and Gatorade.
Robbert is committed to driving product and business innovation across PepsiCo ANZ, through the development of customer centric, cross functional collaborative teams as well as the implementation of transformational business processes.
Robbert joined PepsiCo in 2015 and has a wealth of experience in fast moving consumer goods, both locally and globally. Robbert was previously Managing Director and Chief Executive of Kimberly-Clark Australia, New Zealand and the Pacific Islands and Global Vice President Baby and Child Care. Robbert also spent 16 years at Procter & Gamble in a variety of general management and marketing roles.
A truly global leader, Robbert has extensive professional experience in both developed and developing markets, having run businesses in North America, South America, Europe, Middle East, Africa, and Asia Pacific. Robbert has worked across multiple FMCG categories and has been recognised for exceptional brand building and innovation, achieving several marketing awards.
Robbert is a Director on the Board of Australia’s leading FMCG industry association, the Australian Food & Grocery Council (AFGC) and is Chairman of the AFGC Health, Nutrition and Scientific Affairs Committee. Robbert is also a Director on the Board for the American Chamber of Commerce (AmCham) in Australia.
Robbert holds a Master’s degree from the Maastricht University School of Business and Economic
Managing Director & General Manager
Revlon Australia & New Zealand
Tracey Raso is the Regional Managing Director, Pacific for Revlon responsible for leading the business across Australia and New Zealand. She has been with the company for over five years having joined as Marketing Director in 2011 and then promoted to General Manager in 2015 before taking her current role this year.
During this time Tracey has led the strategic direction of the iconic Revlon brand as a leading player in the Cosmetics industry and more recently the global acquisition of the Elizabeth Arden brand.
Tracey has a wealth of experience in Marketing roles across leading FMCG companies. Her background in Innovation, Marketing strategy, business transformation and team leadership has been built across many diverse Global companies and leading brands. She has held senior marketing roles at Diageo managing premium Spirits as well as Colgate-Palmolive, Campbell Arnott’s and McDonalds.
Tracey is passionate about driving business transformation and growth whilst always keeping the consumer and customer at the heart of everything we do.
Chief Brand Officer
Matt McGrath joined Network Ten as Chief Brand Officer in April 2013. Matt is responsible for Network Ten brand communications, marketing and promotions.
Before his appointment to Ten, Matt was Chief Executive Officer and Executive Chairman of Y&R Brands Australian and New Zealand, and before that, Chief Creative Officer of George Patterson Y&R Australia and New Zealand. He has also worked for leading marketing services companies in London and Singapore.
Regional Brand Development Manager, Australia
Air New Zealand
Air New Zealand is lauded as a highly innovative, award-winning company that in 2015 celebrated 75 years of operation.
In recent years Air New Zealand has earned a global reputation as one of the world’s most innovative airlines, taking great ideas and turning them into world leading product and service offerings that enhance the customer experience. The airline is also the proud winner of Airlineratings.com’s airline of the year award for the fourth consecutive year.
The Air New Zealand brand is renowned in the New Zealand market, frequently being voted the most trusted brand, and anecdotally known as being the most creative and innovative brands in everyday New Zealander’s minds. On a global stage they take their brand and makes it much more challenging, ensuring that it punches far above its weight against key competitors it can not outspend.
Justine has driven the local brand and content strategy for Air New Zealand Australia for six years, positioning Air New Zealand as a better choice when flying across the Tasman and to the Americas.
Since joining Air New Zealand, the brand has become the number one considered airline on the Tasman, and grown its awareness on its international offering through the loveable Dave the Goose.
Content is king for a brand innovating in marketing and embracing the unexpected.
Air New Zealand’s most recent content http://airnzchristmas.co.nz/ had 15m views, trended on Facebook and YouTube within the first 48 hours and the official track beat artists like Taylor Swift and Zayn to reach #1 NZ iTunes and Google Play Charts, and #9 on the Australian charts.
Justine believes you have to be Air New Zealand in order communicate like Air New Zealand.
Chief Marketing Officer
Global Marketing is responsible for creating and developing Tourism Australia’s brand assets for global campaigns. Global Marketing manages the roll out of Tourism Australia’s marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace.
Lisa joined Tourism Australia in February 2015. She has 16 years’ experience in marketing across a diverse range of brands and industries. Prior to joining Tourism Australia, Lisa was General Manager, Brand and Advertising for Westpac. She has also held roles with Carlton and United Breweries (Senior Marketing Manager), Visa International (Marketing Director for Australia and NZ), Telstra (Head of Marketing Services) and David Jones (General Manager, Marketing). Lisa has previously held board positions with the Australian Association of National Advertisers and the Global Banking Alliance for Women.
General Manager, Brand & Communications
Natasa Zunic is a Marketing professional with over 15 years Strategic and Operational global marketing experience. A ‘brand champion’ across numerous consumer brands in large multi-national companies such as GlaxoSmithKline, Colgate–Palmolive, Cadbury, Yum Restaurants and is currently working at Vodafone Hutchison Australia as General Manager Brand
Natasa spent a number of years working in New York and spending significant time in London working in global marketing and innovation teams across developed and developing markets. She has a Commerce degree in Finance and Marketing from the University of New South Wales.”
Group General Manager Marketing
Louise Eyres is a global marketing executive with a career spanning 25 years in transformative marketing roles across manufacturing, mining and financial services.
At ANZ Louise has held a variety of marketing leadership roles within the Australia Division and the Global Centre which have changed how the ANZ brand is seen and experienced.
Louise is responsible for delivering the group wide marketing strategy to ensure that ANZ has the highest possible Brand Consideration and Brand Value in the region and our Corporate Reputation is strong.
With an international mind-set and a vast range of marketing, strategy and change management skills achieved across diverse strategic programs as global brand design and strategy launches to new market propositions and the development of organisational purpose, Louise is a leader with a wide angle lens and the ability to deliver in complex environments.
Prior to ANZ, Louise held numerous global brand and marketing roles with BHP Billiton.
Louise is a board member of the AANA (Australian Association of National Advertisers), Korowa Anglican Girls School, Shout For Good and Deakin University MBA Advisory.
Louise is passionate about the balance between delivering commercial returns aligned to strategy with a positive community influence and impact.
Former Head of Marketing & Brand
Kara Glamore is a commercially driven marketing expert with over 20 years of experience both in Australia and USA. Over the years her creative communications work has received numerous Effie Awards both in AUS and USA.
She has spent the majority of her Marketing career at Nestlé building brands across their Petcare, Beverages, Ice Cream, Confectionery, and Cereals Divisions.
Within that time she also was enlisted to lead an inaugural Innovations Manager role in Nestlé Oceania that delivered globally awarded strategies for the business. Kara has a passion for building and empowering teams and is actively involved in formal mentoring.
Kara is currently the Head of Brand and Marketing Communications for Caltex Australia leading an 11 person team in developing breakthrough communications, including New Media and Sponsorship partnerships (V8 Racing and FFA) in B2C and B2B segments.
Chief Marketing Officer
Claire commenced with Tabcorp in January 2015 in the role of General Manager Marketing – Keno & Gaming, and was appointed as Chief Marketing Officer in March 2016.
Prior to joining Tabcorp, she held senior marketing roles with William Hill Australia, Crown Melbourne, Melbourne Storm Rugby League Club, World Wrestling Entertainment in the UK, and Goodyear.
Claire holds a Bachelor of Arts and is a Member of AICD.
Chief Marketing Officer
Andrew joined NAB as CMO/Executive General Manager – Marketing at the end of 2015 having previously been the Vice President, Media & Digital for the Asia Pacific, Middle East and Africa region for McDonald’s Corporation.
With a career spanning over twenty years, primarily in marketing, he was one of the early entrants into interactive space in 1995. Knott subsequently worked across Asia at market leader, Ogilvy working with the likes of IBM, American Express & Unilever. He also ran marketing for one of the leading players in the cloud computing space, Salesforce.com.
Having spent the majority of his career working across the region, Andrew, his wife Louise and three daughters are enjoying their transition back to an Australian lifestyle in the world’s most livable city, Melbourne.
Chief Digital Officer
Guzman y Gomez
Shahrooz Chowdhury joined Guzman y Gomez as Chief Digital Officer in late 2015, with a responsibility for product & engineering of apps & digital platforms, digital marketing, data and business transformation. This includes driving growth through building and optimising customer experience across touch points including loyalty and community.
Previously, he joined Domain in 2013 to head up the consumer marketing team and lead the business through a digital transformation program including building their marketing technology ecosystem and team capability in digital performance, mobile, search, content, social and analytics to support growth ($350m to over $1.7b+ val in that time). Before that he was head of marketing in the sustainable home improvements sector across manufacture, wholesale and retail.
Shahrooz holds a Bachelor of Commerce majoring in Finance, Accounting & Marketing and was a B&T 30 under 30 winner in 2016.
When he’s not at a hackathon or busy maintaining his loyalty status as one of the top burrito eaters in the country, he’s a keen investor and advisor to a number of startups like e-learning platform GoodStartups.com and contributes to social impact non-profits like the STEMSEL Foundation.
Brand & Marketing Manager
As Brand and Marketing Manager of Australia’s innovation agency – the Commonwealth Scientific and Industrial Research Organisation (CSIRO) – Kirsten brings a current and commercially-focused brand vision and strategy to an organisation that is nearly 100 years old.
Kirsten heads up CSIRO’s newly established brand team and is passionate about smashing perceptions of the ‘boffin scientist in a lab coat’. With inventions such as WiFi and plastic banknotes in your very pocket, CSIRO’s brand challenge is to connect stories about science, people, innovation and technology to your life in a meaningful way.
Kirsten has more than 20 years of experience across Australia and Europe, and prior to CSIRO, Kirsten led the marketing and brand development of national sport programs with the Australian Sport Commission; and in London, was the business development manager for the London Borough of Brent, and a management consultant for Locum Destination.
Kirsten holds a degree in Business from Griffith University, and in her free time teaches yoga.
Head of B2B Marketing, Pacific
Natalie leads the B2B Marketing team at Mercer for Australia & New Zealand.
Prior to joining Mercer, Natalie’s career has spanned 15 years across a wide range of professional, financial services and banking in Australia, New Zealand and Asia. She has held senior marketing and commercial roles in leading organisations such as ANZ Banking Group, Bank of Melbourne, IOOF and CPA Australia.
A passionate believer that brands must continuously strive to deliver compelling branded experiences across channels, to drive value for consumers, brands and businesses.
Natalie holds an Executive MBA from RMIT University and a Bachelor of Commerce from Monash University.
In an alternate life, Natalie would be a professional foodie reviewer; but only for the good restaurants!
Chief Marketing Officer, Asia Pacific
Nick is a professional IT Marketer with direct working experience in Asia having been based in Australia, Singapore and China.
As CMO for Asia-Pacific at Lenovo Nick is charged with expanding Lenovo’s Brand in the Asia-Pacific region & driving Sales for PC’s, Tablets, SmartPhones, Servers & Storage across diverse markets covering Japan, India, Hong Kong, Taiwan, Korea, Australia, New Zealand, Indonesia & South East Asia.
Today Nick oversees Branding, Demand-Generation, Digital Marketing, Public Relations (PR), Events and Social Media for Lenovo across Asia Pacific. Having worked in both Direct and Indirect Channels, Nick is an energetic, personal & highly driven marketing leader in Asia who is experienced in managing large diverse teams.
Previously within Lenovo, Nick led the Worldwide Consumer Marketing function responsible for worldwide consumer campaigns which established & built Lenovo’s premium ‘Yoga’ brand for convertible PCs & Tablets featuring Ashton Kutcher as Product Engineer. Today Yoga is the world’s #1 selling hybrid PC & Lenovo ranks #3 tablet brand worldwide. Nick also led Lenovo branded Smartphone introduction across 22 markets worldwide, growing Lenovo’s Mobile brand consideration across the world into top 5 vendor ranking. While based in China, Nick led Lenovo’s Product Marketing for its Consumer ‘Idea’ & Commercial ‘Think’ product lines & also led the Idea Notebook Product team in development of its Consumer Notebook product portfolio.
Prior to Lenovo, Nick gained a wealth of expertise in sales and marketing roles built at several FORTUNE 500 companies including Dell, Apple, Gateway and SABRE. Nick worked at Apple as the National Sales Manager for Consumer/Retail for Australia & New Zealand, where he introduced Apple iPod to over 10,000 locations & drove Mac sales with an expanded channel strategy via store-in-store & re-launched AppleCentre program. Today Australia remains one of Apple’s strongest markets worldwide and remains #1 on a per capita basis. During his tenure at DELL, Nick established and ran both the Business Intelligence function for Dell’s Commercial business and the Segment Marketing Team across the Consumer, Small Business, Medium & Large Corporate, Govt & Education Segments. Prior to Apple & DELL Nick worked at Gateway & SABRE companies as Business Analyst.
Nick holds an MBA from the Macquarie Graduate School of Management, Australia and a Bachelor of Commerce from University of Western Sydney. Nick is based in Sydney, is married and has 2 children.
Chief Marketing Officer
Ben Allen is the General Manager of Group Marketing at Stockland, Australia’s largest diversified property group with businesses that include Retail, Residential, Retirement and Commercial Property. During his time at Stockland, Ben has lead a significant brand revitalisation strategy that has resulted in Stockland enjoying one of the highest brand reputational scores in its industry, as well as significantly increased brand awareness, all without increasing overall marketing spend.
Prior to working with Stockland, Ben spent more than 15 years in senior marketing and advertising roles across a variety of different industries including finance and gaming. On the weekends, you will often find Ben out surfing with his three teenage kids.
Ana Bacic is the Director of Marketing for the Seven Network.
Having spent nearly a decade at Seven, Ana leads a team of national and state based marketers, responsible for the development and implementation of Seven West Media strategies and campaigns across the company’s TV brands and platforms.
Ana and her team have helped launch some of Seven’s most successful franchises including My Kitchen Rules and Packed to the Rafters. Her previous work in both full service and media agencies drives Ana to be a very hands-on marketer, passionate about developing her team’s holistic communications skills.
Chief Development Officer
Ian has had more than 25 years’ experience across the infrastructure and property development industries. He is also Chairman of Broadspectrum project management subsidiary, APP Corporation. He was appointed in March 2013 as Chief Development Officer with the role of Chief Executive Defence, Social and Property added in April this year.
Ian is focused on pro-actively identifying opportunities to deliver value base services to markets that are both desirable and attainable.
A key part of his focus is future growth planned for this significant market segment.
Chief Marketing Officer
Jenny joined the Hospitals Contribution Fund of Australia (HCF) as Chief Marketing Officer in March 2015.
Prior to that, she was the Founder and Principal of Ideagarden Consulting for 12 years. During this time, Jenny was also Managing Director Australia of Tribal DDB, Director of Interactive Services Asia Pacific at McCann Worldgroup and Regional Director ANZ at McCann Relationship Marketing (MRM).
For the last two decades, Jenny has used her digital acumen to spearhead marketing strategies for clients and agencies across Asia, America and Europe, helping them implement digital-led transformation and success to their business models.
Jenny began her career in software development at Datastream International in 1988.
Chairman & Host
Joe Talcott is an experienced global marketer and one of Australia’s most respected industry thinkers and influencers, participating on a broad range of Boards and Committees. A subject matter specialist, speaker, panelist and workshop mediator, he is a sought-after public speaker for Keynote Addresses, Seminars, Workshops and Expert Panels.
He has delivered keynote speeches at The Cannes International Festival of Creativity, Economist Conferences in Latin America & Asia and numerous large conventions / conferences for major brands around the world. He is a guest lecturer at universities in Australia and the USA.
Mr. Talcott has served as Chairman of the Australian Association of National Advertisers (AANA) and was a founding Board member of The Newspaper Works. He worked to help establish RUOK?Day, a suicide prevention organisation, and served on their Board.
His marketing career spans thirty plus years, marketing multi-national brands and organisations. He directed marketing for McDonald’s in the USA, Central and South America, SE Asia and Australia. In 2003, as global marketing and creative director, he led the development, production and launch of the brand’s first global marketing campaign, “i’m lovin’ it”. As Head of Marketing and Chief Creative at News Corp Australia he led the launch of new brands and the transition of the publishing company into the digital age.
Joe’s expertise comes from working for large and small organisations, marketing agencies, and media. His presentations resonate with audiences as he connects real-life experiences to timely and relevant topics. And he delivers them with a creative, engaging and provocative style.
Today Joe heads Creatism Academy, working with corporate marketing teams (including their agencies) as well as students of marketing. The Academy’s emphasis in on practical, time-tested techniques and processes that can be applied in the workplace to produce superior business results.
Country Manager - Australia
Levi Aron has 17 years experience in senior leadership roles including operations, sales, marketing, and customer engagement. Levi has successfully demonstrated a track record of building and scaling businesses to desired goals and objectives.
Currently Levi is the Australian Country Manager for Deliveroo, a London based tech startup that provides premium food delivery from your best loved local restaurants to your home or office. Deliveroo is now available in 12 countries, 68 cities, and has raised A$623 million to date
Head of Brand & Marketing
Bank of Melbourne
Jac has been involved in the marketing of people, products and services across Asia Pacific for over 25 years.
During her four years based in Singapore, Jac worked in a senior regional marketing communications role for IBM as well as Client Services Director for a global advertising agency.
Returning to Australia in 2005, Jac joined ANZ as National Marketing Manager for Financial Planning. Five years on, Jac became the Head of Marketing for ANZ’s Private Bank business promoting the Private Bank’s credentials to Australia’s highest net worth individuals and families.
Jac joined Bank of Melbourne, a division of Westpac in May 2014 as Head of Brand and Marketing, leading a team of senior marketers across brand, marketing communications, digital, advertising, events and partnerships.
Jac has a Graduate Certificate in Corporate Leadership, is a Certified Practising Marketer (CPM) and fellow member of the Australian Marketing Institute (AMI). Just one unit away from completing her MBA, Jac more recently graduated from Harvard Kennedy School after completing the Women and Power executive program.
Jac is currently a proud Ambassador for the Skin & Cancer Foundation Inc. and has recently joined the new Deakin University Business School Marketing Advisory Board. She was awarded one of Asia’s Top 50 Women Leaders in Singapore in August this year and became a Telstra Business Women Victorian finalist in October.
David Rohrsheim is Uber’s General Manager for Australia and New Zealand.
David was living in San Francisco in 2012 when he met the Uber founders and agreed that Australian cities needed a better way to get around. After initially launching Sydney as Uber’s third international city, David has since helped Uber expand to nine cities across Australia & New Zealand, creating thousands of new jobs for responsible car owners along the way.
David previously worked at DFJ, a top tier venture capital fund in Silicon Valley, famous for investments in Skype, Hotmail, Tesla, SpaceX and Box. He holds a B.Eng from his hometown Adelaide University, and an MBA from Stanford University.
Head of Marketing
Sarah joined Mastercard as Head of Marketing Australasia in July 2016 bringing over 20 years’ experience in the digital, technology, telco, media & retail sectors.
Prior to Mastercard, Sarah was CMO at Salmat where her international and local experience in building brands played a pivotal role in driving the organisation to establish a clear framework and process for building and maintaining innovative products and services; as well as driving all marketing activity across the company.
At Optus, Sarah held a number of positions across the business. As Vice President Product Marketing she was responsible for the Optus portfolio of products and services across the Consumer & SME business. As the Vice President of Consumer Broadband, Sarah drove transformation of the Optus Broadband & TV business; establishing new thought platforms to challenge Telstra and position Optus as the alternate brand of choice, doubling sales volumes in 8 months.. She was also responsible for annual revenues of AUD $1billion and 1 million+ customers.
Prior to Optus, Sarah, who is originally from the UK, led the SME Products and Marketing business at British Telecom, following a highly successful time at The Carphone Warehouse in London. There, as one of the founding members of start-up telco TalkTalk, Sarah drove the company from creation to over 4 million customers. Sarah has significant experience in multi-channel marketing and the smart use of big data and analytics, having driven large scale integrated campaigns across both large business and consumer customer bases.
Director Customer Relations
Jaquie has a strong voice in the world of customer advocacy and does not need a microphone to be heard.
Author of “Gossip Mongers: how to get your customers to say great things about you”, and Director of Customer Relations at Tennis Australia.
For most of Jaquie’s professional life she has been a Hospitality and Retail Management Professional both in the Australian and United Kingdom (UK) major events sphere. She has worked in many large international stadiums and sporting/entertainment venues including Wembley National Stadium (UK) which boasts an annual patronage of 2.5 million.
Today, Jaquie is a natural leader. She delivers processes that spark energy into businesses, which result in people feeling more connected to their customers and to the company’s higher purpose. She is obsessed with systems and people, and believes in a strong discipline of processes, procedures and operations that offer people in business clarity and confidence, and empower them to let their light shine.
Jaquie believes that good companies focus purely on profit; great companies focus on their higher purpose – to create great results for their customers and make a difference in their lives.
As Director of Customer Relations at Tennis Australia, Jaquie is responsible for all internal and external stakeholder relations with a strong focus on the customer and people culture. The purpose of her role is to integrate culture, community and customer for genuine advocacy for the sport of Tennis.
Chief Commercial Officer
Barni runs the commercial functions at Australia’s biggest online bookmaker – Sportsbet.
He arrived in Australia in 2011 having served for a decade as Marketing Director of Sportsbet’s parent company – Paddy Power – in Europe.
Prior to Paddy Power, Barni worked in several e-commerce sectors, including Telecoms, Publishing, Health, and Entertainment.
He started his career as a psychiatric nurse, but quickly moved to a similarly interesting environment spending five years at News Corporation where he launched many of the company’s online newspaper editions and ancillary products.
Vice President Marketing
Christelle Flahaux, Domo’s VP, Customer and Field Marketing, has over 15 years of experience in marketing leadership, with roles at some of the tech industry’s most recognized and fastest-growing B2B companies, including Jive, Marketo, MapR, Taleo, and Ariba. Christelle’s experience expands across all areas of marketing, including marketing operations, sales forecasting, market analysis, and lead generation. Sales and marketing alignment for enterprise software teams is Christelle’s particular area of passion and expertise, combining her experience in management, demand creation, and marketing operations to lead cross-functional teams that drive conversions beyond inquiry creation to pipeline and revenue.
Vice President & General Manager, APJ
Paul brings nearly 30 years of experience to Domo building high-growth enterprise businesses in Asia Pacific and Japan (APJ) as well as the Australia-New Zealand-South Pacific region. Through various leadership roles, Paul has excelled in working with startups, mergers & acquisitions, company rebuilds and sales and marketing strategy, including establishing new business models and venture funding. Prior to Domo, Paul served as CEO of Decimal Software, a cloud-based enterprise software company for the financial services industry. Paul also helped establish several companies in the Pan Asian region, including two of the most successful software companies in history, VMware and Tivoli Systems, taking both from startups to major industry players. Working actively in the not for profit sector, Paul sits on the board of various organizations, mostly relating to child welfare issues and has been voted one of the most influential people in the Australian technology industry two years running by SmartCompany.com.
Strategy & Insights Director
The Media Store
Helen is an accomplished marketing professional with expertise in strategy and research. Helen has spent a significant part of her career working in creative agencies – as the Director of Strategy at Singleton, Ogilvy & Mather she worked on Qantas, Myer and Telstra, then as the Director of Strategy at McCann Erickson she worked on Johnson & Johnson, MasterCard and Uncle Tobys.
She has developed and implemented marketing, brand and communication strategies for her extensive list of domestic and multinational clients.
Today Helen is Head of Strategy & Insights at The Media Store, Australia.
She’s passionate about helping unlock brand growth. She loves a challenge. As a strategist, her approach is to challenge the status quo and generate fresh thinking that uncovers new opportunities to connect with people.
Director of Sales & Customer Success - Asia Pacific
Margaret leads customer success and sales for IntelligenceBank Digital Asset Management in the Asia Pacific region. In this capacity she works with CMO’s and Brand Managers to help marketing departments centralise their digital assets, put approval processes around creative production and digitise brand guidelines. Margaret works closely with major Australian brands such as NAB, AMP, Jetstar, RM Williams, Nude by Nature, Brown Brothers and Medibank.
Prior to IntelligenceBank, Margaret held senior management positions at Aconex and Linde Material Handling.
Williams Lea Tag
Andrew Swinton, Managing Director Williams Lea Tag ANZ has over 25 years global marketing communications development and management experience including deep understanding of strategic planning, new product development, international campaigns, relationship marketing and media management. He also has extensive experience in successfully setting up and leading multi-discipline, integrated agency teams for major global and Australian clients.
As Managing Director for Cheil, a marketing company under the Samsung Group, Andrew’s expertise in retail was critical in paving the way for the first ‘shop in shop’ and Samsung stores across Australia.
Andrew has also worked at Publicis Mojo where he dealt with a wide variety of clients from different markets ranging from FMCG and Retail to Investment Banking and Pharmaceutical. Over a decade spent with McCann Erickson Worldwide saw Andrew’s career take him across the globe working in different roles across Vietnam, Germany and the UK.
Unparalleled customer understanding. Positive reputation. Influence across channels. As brands combine visionary and data-driven leadership, the pressure is on marketing to quantify results and inform strategic direction. How are marketing leaders measuring and communicating their tangible and less tangible contributions to a brand? When planning ahead and executing growth, how are executives maintaining the purpose and values of a brand? Should marketers take more responsibility for revenue, profitability and shareholder value in order to pave the way for C-Suite leadership?
Join Domo’s Christelle Flahaux, VP, Customer and Field Marketing, as she shares how leveraging the most relevant real-time marketing data can transform customer engagement across all channels, help you get your money in front of the leads that matter most, and tap into one of the industry’s fastest-growing and most profitable trends: account-based marketing.
Commitment to your brand and your customers can make or break sales, job satisfaction, reputation and revenue. How are brands embedding customer-centricity and passion for the brand into organisational culture? What techniques are building healthy, trusted relationships with customers and encouraging them to be brand advocates? How are brands balancing exemplary service with tact to avoid bombarding customers? In the race to make marketing resonate with Millennials, how are the wants and needs of other generations being addressed?
In a globalised world where customers are highly informed, discerning and influential, the boundaries are blurring between B2B and B2C marketing. What lessons can B2B marketers learn from B2C marketing, and vice versa? What tactics, genres and tones remain more successful when marketing to one segment than to another? How are B2B and B2C firms leveraging technology and analytics to engage customers and align omnichannel experiences with their brand promise?
The power of entrepreneurial and agile marketing has boosted the fame and fortunes of many a startup. What can brands learn from startups about optimising the resources, impact and outcomes of budget-constrained marketing? How are legacy brands reinventing themselves through a startup mentality? Why are conventional, planned campaigns giving way to test-and-learn, real-time feedback and rapid iterations?
More and more brands are consciously weaving brand narratives into content marketing, especially narratives that involve and inspire their customers. What themes, genres and messages can make a brand narrative compelling to its audience? How is visual branding changing? What are brands learning from viral content? When is it worthwhile for branded entertainment to take risks with content in the hope of larger cultural payoffs?
Brands exist to deliver value, both internally and externally. In a competitive marketplace, employer branding is becoming a prerequisite for successful talent acquisition. How are marketing leaders collaborating with internal partners to align corporate values with brand values? What are the risks and benefits of entrusting your brand to agencies, influencers, sponsorships and external ventures? Can leaders manage reputation in a connected world where consumers increasingly hold the power?
Over the next decade, brand ambitions are set to flourish alongside advances in big data, automation, real-time analytics, artificial intelligence and personalisation. How will brands overcome consumer mistrust and cynicism? Where is customer interaction heading, and how might brands use virtual and augmented reality? What processes could help teams to handle technology and data more effectively? As smart machines join marketing departments, how should leaders nurture creative flair and human connection?
Domo helps employees—from the CEO to the front line worker—optimize business performance by connecting them to the data and people they need to improve business results. With Domo, customers can access relevant insights, collaborate with colleagues, and make faster, better-informed decisions across the organization. Domo’s customers include 20% of the Fortune 50, as well as a host of fast-growth companies in every vertical.
Our Trend series curates global and local forecasts and hypotheses into 10 trends that are people-first, real and relevant to marketers who want to better connect with audiences.
From the rise of social, to tech humanism and frictionless exchanges, we also identify the key theme for the year ahead.
IntelligenceBank DAM makes it easy to centralise your marketing content and control your brand. With lightning-fast search, creative approvals, web-to-print templates and brand guidelines pages, IntelligenceBank streamlines brand management processes.
Williams Lea Tag is a global brand services company that manages and implements marketing campaigns globally. Many of the world’s greatest brands trust us to bring control and consistency to their campaigns, taking them to market quickly and effectively. Our services include Creative Production, Broadcast, Sourcing & Packaging.
The Brand Forum is exclusively crafted for – and delivered by – the nation’s CMOs and senior marketing executives. This event offers a powerful business agenda within a sophisticated executive networking environment.
Being a sponsor of the 3rd annual Brand Forum actively works for you before, during and after the event, increasing your credibility in the minds of brand and marketing decision-makers.
Enhance your market visibility, put your CEO on the programme and gain dedicated face-to-face time with an elite, influential audience at this exciting event.
Angel Gomez – Commercial Manager
Tel: 02 8090 4363
|Brand Marketer: 1 Delegate||$2495 Inc. GST|
|Brand Marketer: 4 Delegates (Includes 1 Free)||$7485 Inc. GST|
|Service Provider* (Limit – 1 delegate)||$3995 Inc. GST|
* This option is for service providers to marketing professionals. Service providers may only have one representative at the event and must submit an online application for internal review.
Connect Events is part of Connect Media Group Pty Ltd
Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate pass is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.
Payment & Discounts:
Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. All prices quoted are inclusive of GST. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.
Connect Media Group endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media Group reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone this event when full refunds will be issued. Connect Media Group reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.
Photography and Video
Connect Media Group may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Media Group in any medium to any part of the world. By attending the event you irrevocably agree to submit your image for reproduction by Connect Media Group in distributing marketing material and/or video footage of the events. Should a delegate not agree to the above image release, they must advise email@example.com
A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.
Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.
What’s included in my delegate pass?
A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to provided speaker presentations.
Is there a group booking discount?
Yes – when you book 3 delegates a 4th attends for free. The group booking discount will be calculated by reducing the individual cost of each pass by deducting the free pass from the total booking amount. If you have any questions about how group bookings work, please contact firstname.lastname@example.org
Can I transfer my pass?
A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to email@example.com
How do I receive my delegate pass?
Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.
What is a Service Provider?
A Service provider refers to an individual or organisation who supplies products and/or business services to the primary audience of marketing professionals.
Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.
Is media registration available?
No, this is a closed and confidential event. Media registrations are not available.
A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.
Will there be a delegate list available?
No, Connect Events does not provide delegate lists to attendees.