SYDNEY 2017

WELCOME

Your Brand is your business model. In a competitive and crowded environment brands must be in a constant state of differentiation and innovation to keep ahead of the game. The consumer-led value chain places greater demands on marketers to place brand at the heart of business strategy.

How are CMO’s exploring creativity to enrich the relationship between their brand and the customer? What’s transforming Brand strategy and what does that mean for CMO’s? How can Brand exert its influence across varied and dynamic platforms?

This event gathers senior marketers to explore how technology and innovation are transforming the ways that companies build and sustain great brands. Intensive and illuminating, it is the ultimate knowledge-exchange and networking experience for CMOs looking for fresh thinking and competitive advantage.

 

WHY ATTEND?

The Brand Forum is an event like no other, a unique opportunity that congregates CMOs, brand strategists and key industry influencers across all sectors of the national economy.

This is your guide to the evolving nature and function of brands, a strategic event providing insight and discussion on the complexities of branding, marketing and digital media.

▶ Gain insight into the dynamics of the modern brandscape
▶ Understand how to be the forefront of overall business strategy
▶ Learn how to create desire and influence your customers
▶ Be Inspired by leaders and innovators at the forefront of marketing
▶ Engage with your fellow industry professionals
 Balance working and learning in a productive, executive environment
▶ Network effectively at dedicated lunches, breaks and networking drinks sessions

 

 

SPEAKERS


Speakers to be Announced Shortly

SESSIONS



THEMES

▶ The Business Through The Brand
▶ The Customer Experience For The Competitive Brand Advantage
▶ Defining the line–The Convergence of B2B and B2C
And The Plot Thickens? –The Evolution Of The Brand Narrative
 Does Culture drive Brand or Vice Versa?
 Global Brands For Local Markets & Individual Customers
 Getting To the Future First
 De-averaging Marketing
 Beyond Bricks – Brand Engagement to Feed Innovation
 Evolving the Brand into a Publishing Powerhouse
 Stories that Inspire – Developing Brand through Narrative Theory
 The Journey to a Lifestyle Brand

AGENDA

DAY 1
Registration & Networking
Official Welcome
Keynote
Session
Refreshments & Networking
Partner Keynote
Session
Lunch & Networking
Session
Refreshments & Networking
Session
Keynote
Networking Drinks Reception

 BF

DAY 2
Registration & Networking
Welcome Remarks
Keynote
Session
Refreshments & Networking
Platinum Keynote
Session
Keynote
Lunch & Networking
Session
Keynote
Close

SPONSORSHIP



2016 Event Partner

2016 Gold Sponsors



The Brand Forum is exclusively crafted for the most senior marketing executives from across all sectors of the national economy. Delivered by the industry’s elite, this event offers a powerful business agenda within an effective executive networking environment.

Being a sponsor of the event actively works for you before, during and after the event, increasing your credibility in the minds of decision-makers.

Enhance your market visibility, put your CEO on the programme and gain dedicated face time with an influential audience in a specialised closed event environment.

Angel Gomez Sponsorship Sales Executive
Tel: 02 8090 4363
Email: angelg@connectevents.com.au